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About us

EVOLUTION FOR THE LOCAL FASHION CONGLOMERATE

 

THE SWANK MARCHES INTO THE NEW RETAIL ERA

 

Seasons by Seasons in the past 60 years, THE SWANK has been striving to set the fashion trend and grace the wardrobes. The multi-brand luxury fashion house, currently owned by The ENM Group, operates 3 boutiques in Hong Kong, plus a mono-brand boutique in Hong Kong for French label PAULE KA.

Past success serves not only results from the exclusivity projected towards our customers, but also our credibility lies in our expertise to enhance the marketability of the brand names that THE SWANK represented, including Givenchy, Yves Saint Laurent, Valentino, Ermenegildo Zegna and Christian Lacroix throughout the years.

Looking ahead, THE SWANK destines to develop an assortment of modern and classic styles in comparison to the themes of commercial conservation and fashion forward by other industry players, and hence proud to introduce a dashing array of labels appealing to a more dynamic crowd, including Agnona, Andrew Gn, Antonio Berardi, Antonio Marras, Barbara Bui, Brioni, Brunello Cucinelli, Corneliani, Ermanno Scervino, Larusmiani, Les Hommes, Simonetta Ravizza and Van Laack to promote the dynamic multi-brand fashion house. The new concept store at Pacific Place feature a living gallery coupled with a moody timber, beige and burnt orange color theme and posh design to resonate de Stijl period. 

While continuing to provide a contemporary, relaxing and unique shopping environment and experience, encircled by extraordinary taste and styles of clothes and accessories, THE SWANK introduces new brands as part of the rebranding process. 

Rejuvenating at a steady pace is key to success to mark a new chapter, while constant changes are essential to foster greater growth. THE SWANK is currently looking into a dynamic leap where the 3 boutiques in Hong Kong will offer a stronger corporate identity and modern store concepts appealing to a dynamic crowd.

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